KRUUSE InSight Clinic How would you like your sutures? Suturing is part of daily life in all veterinary practices – and the quality of sutures and needles is of utmost importance to the veterinarian. It is important that the selection and quality of sutures and needles marketed by a veterinary company fully live up to all the demands of the veterinarians using the products. The best way to achieve this goal is effective teamwork between the veterinary company and their customers. In 2012, KRUUSE introduced their new suture range: A complete range specifically tailored to the veterinary market and based on the wishes and requirements of KRUUSE’s own customers, including key opinion leaders. The complete suture range has been extensively tested by a panel of KRUUSE’s own customers: Over a two month period, a total of 1200 peel packs were tested by 56 vets in 13 countries – with excellent test results. Based on feedback from their customers, KRUUSE was able to identify the specific wishes of veterinarians regarding sutures – and comply with these in the new KRUUSE range of sutures. All KRUUSE’s customers agreed that an ideal suture should be: n Of high and consistent quality n Available at an affordable price n Easy to work with Interestingly, many customers also had specific wishes regarding user-friendliness: n Package labelling should be clear and concise, making it easy to choose the correct suture and needle n Packages should contain fewer individual peel packs than traditionally offered n Website information, product catalogue and product charts should be clear and concise – more streamlined than traditional suture range information n Practical suture displays should be available n Very important that KRUUSE continually listens to customer wishes for new products KRUUSE InSight Clinic | 11
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